Jonas Henehan


Perfecting Your Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of visitors to your website who take some desired action—this could be anything from buying a product from an ecommerce store to filling out a contact form to claim a free quote for your business. CRO involved understanding how users interact with your site, their journey, and identifying hurdles they face along the way.

Online Store 2.0

For many years a major frustration of the Shopify platform has been the limitation in users’ ability to customise their online store at a finer, granular level. That is all set to change with the release of their new Online Store 2.0, what they are referring to as their biggest leap forward in the online store experience yet.
The Hamilton based Launch Agency team
Jamie our head of marketing
Helene, Fernanda and Brodie on location


The Launch Team out for a team event
The content creation team on set at Mavis & Co
The content creation team on set with a client