How we increased Health 2000's ROAS by 300%

Health 2000, a renowned health and wellness retailer in New Zealand, engaged our agency to boost their digital marketing efforts. Since late 2023, we have supported the brand with content creation, Google advertising, and Meta advertising, achieving remarkable results.

Our Approach
Our strategy for Health 2000 focused on integrating best practices into their Google Ads, optimizing shopping ads, and pinpointing the most effective keywords. For Meta, we horizontally scaled the content and utilized authentic, store-captured content to strengthen the brand's online presence and support overall campaign effectiveness.

Our Results
The enhancements we implemented in Google Ads led to a doubling of the Return On Ad Spend (ROAS) within the first month. Additionally, our authentic content approach on Meta significantly contributed to a cohesive and engaging brand narrative, boosting overall campaign performance and reinforcing brand loyalty among customers.

Next Steps
Moving forward, we plan to roll out in-store specific strategies to further bridge the gap between online and physical retail experiences. We will continue to support Health 2000 in growing their online sales, refining our ad strategies, and enhancing content creation to drive both traffic and conversions across all platforms. Our focus will be on sustaining momentum while adapting to evolving market conditions and consumer behaviors.
We helped grow Health 2000's ROAS by 300%
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