How we helped Modern Building Solutions increase their leads by 400% in 14 months

What we did
Social Media Marketing
Google Advertising
Social media management
Graphic Design
Website development
Search engine optimisation

Modern Building Solutions, a reputable company known for delivering exceptional transportable homes, approached The Launch Agency in September 2022. Despite their strong reputation and quality product, they faced significant challenges in digital representation. Although the brand was already running Meta Ads, Google Ads, and consistently posting on social media, their website had a low conversion rate and needed a robust strategy to enhance its online presence and effectively reach potential customers, especially during a recession that posed unique challenges. Recognizing the urgency of the situation, we implemented a two-pronged strategy to revitalize the brand's digital footprint and establish a strong foundation for long-term success.

Increase in leads
1 milliion
Total reach since working with MBS

Our Approach

Website Overhaul: We prioritized revamping the website to enhance its functionality and user experience. Our team worked tirelessly to deliver a high-converting website within a remarkable timeframe of three weeks, ensuring a seamless journey for potential customers visiting the site.

Organic and Performance Campaigns: Parallelly, our brand and performance teams collaborated closely with the Modern Build team to craft organic and performance campaigns. The objective was clear: to build substantial brand awareness while driving a significant number of qualified leads through high-performing paid marketing campaigns on Meta and Google.

Content Strategy: Recognizing the power of content, we devised a multifaceted content strategy encompassing various pillars such as value-based content highlighting the brand's USPs, client stories, industry updates, and behind-the-scenes glimpses of the team. This approach was aimed at humanizing the brand and building a vibrant community for sustained brand success.

Resourceful Marketing: Navigating marketing during a recession required a thoughtful approach. We introduced e-books and downloadable content as part of the performance strategy, a move designed to capture contact details of potential customers, nurturing them to become future buyers.

Our Results

Our strategic approach yielded remarkable results, transforming Modern Building Solutions' digital presence and business trajectory:

Immediate Impact: Within the initial two months, we witnessed a surge in client leads by 120%, a 30% increase in followers, a 500% boost in both brand reach on social media and organic Google reach, laying a strong foundation for sustained growth.

Long-Term Growth: Twelve months into our partnership, the brand has seen a consistent 400% increase in monthly leads, a 300% growth in social media following, and a staggering 10,000% increase in organic Google reach, showcasing the effectiveness of our strategies.

Community Building and Lead Nurturing: Our content strategy not only amplified brand awareness but also fostered a vibrant community. The value-based content and humanising the brand through team involvement resonated well with the audience, building a pool of potential customers for the future.

Resourceful Lead Capture: Through the introduction of e-books and downloadable content, we managed to capture the details of hundreds of individuals interested in transportable homes, nurturing them to become the customers of tomorrow, despite the economic downturn and the banks tightening up.

Next Steps

We are committed to advancing Modern Building Solutions  growth through ongoing content refinement and campaign optimization. By capitalizing on our rapid content iteration framework, we anticipate further enhancing brand recognition and achieving superior results in lead conversion and brand expansion.

We helped grow Modern Building Solutions leads by 400%

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