Did Your agency tell you?
Meta quietly changed how ads are judged.
Most brands never noticed.
Most agencies never adjusted.
That’s why performance stalls, even when spend goes up.
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5-Star Reviews (70+)
The andromeda era
For a long time, Meta rewarded ads that worked
Makes sense right?
Now it rewards ads that teach it something new.
- If your ads feel familiar
- If they follow the same structure
- If they’re just slight tweaks of the last “winner”
Meta stops paying attention. Not because the ad is bad, but because it already thinks it's seen it.
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meta changed. your content didn't
If Meta loses interest, your ads don’t scale like they should.
When Meta loses interest:
- Results flatten
- Costs creep
- Growth disappears
Most brands respond by spending more, switching agencies, or tweaking copy. None of that fixes the real issue.
here's the scoop
The difference.
The problem isn’t targeting.
It isn’t budget.
It isn’t the platform.
It’s that your creative isn’t different enough to matter. Meta doesn’t reward polish anymore. It rewards difference.
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