Why Performance Marketing Matters

Performance marketing gives brands clarity, accountability, and the ability to scale with confidence. Instead of guessing what works, every dollar is tracked, measured, and optimised to deliver tangible business outcomes.

Creates a predictable pipeline of leads and sales

Provides full visibility into return on investment

Scales efficiently as your business grows

For modern brands, performance marketing isn’t just another channel — it’s the engine room of growth. With the right strategy and execution, it ensures your business is always in front of the right people, at the right time, with measurable results to back it up.

Our Process

Consulting-Led Onboarding

We start with strategy before anything goes live. Through a consulting-led onboarding, we refine your brand’s messaging framework, identify your unique selling propositions, shape your offer strategy, and set realistic business and marketing goals. This ensures your campaigns are grounded in clarity from day one.

Our Process

Creative Strategy

At the heart of modern marketing is creative. With a team of 12+ full-time content creators, we collaborate with you to plan and execute your first shoot. From photos to video, we capture assets that showcase your brand and fuel campaigns across every channel.

Our Process

Website Audit & Conversion Rate Optimisation

Getting eyes on your brand is one thing — converting them is another. Our sales-led process turns your website into a high-performing hub, ensuring every click has the best chance of becoming a customer through structured audits and CRO improvements.

Our Process

Execution, Speed & Scaling

With strategy and creative in place, we move fast. Campaigns are launched, tested, and iterated to identify what works. From scaling ad spend profitably to capturing new creative and testing fresh messaging, we focus on sustainable growth at speed.

Why Choose Launch as Your Growth Partner

We go beyond campaigns — we build lasting partnerships that fuel real business growth.

01

Business Owners, Not Just Marketers

We aren’t just marketers — we’re business owners ourselves. With a portfolio of companies, successful exits, and scaled brands behind us, we understand business inside and out. This gives us a commercial lens that few agencies can offer.

02

Everything Under One Roof

Launch brings creative, digital, and web together under one roof, removing the need to juggle multiple third parties. From content to performance marketing to website builds, we deliver a seamless end-to-end growth solution.

03

Built for Long-Term Growth

We don’t just focus on today’s campaigns — we help you plan for the future. That means setting up strategies and systems that scale, and working with you on the path to eventually bring your marketing in-house, ensuring sustainable long-term growth.

case studies

Real Results. Proven Growth.

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Digital
Creative
Food Innovation Waikato

Launch partnered with NZ Food Waikato to rebuild brand messaging, create a conversion-focused site, and run Meta/Google funnels — generating 100+ leads, onboarding 50+ farms, and establishing scalable growth foundations.

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Digital
Levels of You

Launch rebuilt Levels of You’s marketing engine with a new website, full-funnel campaigns, and creative testing — generating 350+ leads, reducing CPL by 60%, and driving successful expansion across Australia.

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Creative
Digital
Block Blue Light

BlockBlueLight partnered with Launch to rebuild its website for global scale. We designed and developed a CRO-driven, multi-region site supported by in-house photography, animations, and 3D renders. The result is a high-performing platform that delivers a premium customer experience worldwide, strengthens brand positioning, and supports continued international revenue growth.

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Digital
Ecommerce
Australian Eucalyptus

Australian Eucalyptus is a fast-growing eCommerce brand producing natural cleaning and wellness products. Built on authenticity and sustainability, the brand wanted to expand beyond brick-and-mortar sales and unlock online growth at scale.

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Creative
Digital
Hallmark Homes

Launch partnered with Hallmark Homes to deliver an omnichannel funnel across Meta, Google, and content — driving 35% more enquiries, boosting showhome attendance, and strengthening premium brand positioning in a competitive housing market.

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Creative
Lawnrite

Launch partnered with Lawnrite to implement full-funnel Meta and Google campaigns, creative testing, and brand content — generating consistent leads, reducing acquisition costs, and building a scalable marketing system for franchise growth.

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Creative
Digital
Compac Homes

Compac Homes partnered with Launch to rebuild their website, run creative campaigns, and refine lead generation — reducing CPL by 60% and generating 1,000+ qualified leads.

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Creative
Digital
Become Wealth

Become Wealth partnered with Launch to scale beyond referrals and build a predictable pipeline of high-net-worth clients. By combining Meta and Google Ads with a content-led strategy, we delivered a 24% lift in leads within nine months and a further 40% increase in early 2025 — all while strengthening brand authority and trust in a competitive financial advisory market.

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Creative
Hamilton City Council

Launch has partnered with Hamilton City Council on 40+ projects, delivering photoshoots, large-scale animations, and campaign launches — helping internal teams tell authentic local stories and engage the Hamilton community.

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Creative
Digital
Pragma Homes

Launch partnered with Pragma Homes to rebuild brand messaging, launch a new website, and run full-funnel campaigns — increasing enquiries by 40% and boosting social reach by 250% in year one.

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Creative
Digital
Far North Solar

Launch partnered with Far North Solar to build a new website, full-funnel Meta and Google campaigns, and creative testing — increasing leads 300%, reducing CPL 60%, and establishing scalable regional growth.

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Creative
Digital
Anglesea Clinic

Anglesea Clinic is one of Hamilton’s leading urgent care and healthcare providers, trusted by the community for over 30 years. With a wide range of services and a strong reputation, Anglesea needed a partner to strengthen their digital presence, refine their messaging, and connect more effectively with patients online.

FAQs

Service specific FAQs go here

How much do you charge?

Our pricing is typically similar to hiring an internal marketing coordinator (FTE). The difference is you get the expertise of our full team across creative, digital, and web. Over time, as we help you build and hire internally, our retainer usually reduces.

What results should I expect?

On average, service-based businesses working with us see their leads double within 12 months — often without increasing their advertising spend. Every business is different, but our frameworks are built to deliver sustainable, measurable growth.

How long is your agreement?

We work with clients on a 12-month term with a 60-day termination window. This gives us the time to test, refine, and scale campaigns while providing you flexibility if things change.

What does your consulting team do?

Our consulting arm operates like fractional executives inside your business. That includes a Chief Commercial Officer (revenue, sales, marketing), Chief Operations Officer (staff, systems, processes), Chief Product Officer (go-to-market, pricing), Chief Financial Officer (long-term planning), and Chief Marketing Officer (team training, strategy).

How do you work with internal teams?

We see ourselves as an extension of your team — not a replacement. Our goal is to help build your internal capability, align marketing with business goals, and eventually transition more ownership in-house while we continue to drive strategy and performance.

Why Partner With Launch?

No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.