Anglesea Clinic
Anglesea Clinic is one of Hamilton’s leading urgent care and healthcare providers, trusted by the community for over 30 years. With a wide range of services and a strong reputation, Anglesea needed a partner to strengthen their digital presence, refine their messaging, and connect more effectively with patients online.
Stats achieved for this client:
Increase in brand digital views in the first 6 months
GP Clinic Launched to Market
Monthly online views for the brand
The Challenge
Before working with Launch Agency, Anglesea Clinic — a leading healthcare provider in the Waikato — was relying on an agency that used stock imagery and generic, non-authentic content. While the clinic had a trusted reputation locally, their digital presence wasn’t reflecting the quality of their services or engaging their community effectively.
With the opening of a new GP clinic on the horizon, Anglesea needed a partner who could elevate brand visibility, create authentic connections with patients, and implement a go-to-market strategy that would drive awareness and new patient bookings. They required a consistent approach across social media, performance marketing, and brand campaigns that would resonate with the community and support long-term growth.
Our Approach
Launch Agency partnered with Anglesea Clinic to deliver a comprehensive marketing strategy covering social media management, brand strategy, performance marketing, and large-scale billboard campaigns. A key shift was replacing stock imagery with authentic, high-quality content captured onsite every two months — ensuring all creative reflected the real people and services at Anglesea.
On Meta, we built an always-on content calendar to educate, engage, and inspire the local community, while running targeted Meta and Google Ads campaigns to drive patient bookings. For the new GP clinic, we developed a complete go-to-market plan, aligning organic content, paid ads, and out-of-home campaigns to maximise exposure in the critical launch phase. This integrated approach ensured consistent messaging and strong brand recall across all channels.
The Results
Anglesea Clinic has experienced a brand awareness increase of over 1,000%, contributing to significant patient growth for the new GP clinic. Authentic, locally captured content has strengthened community connection, while Meta and Google Ads have driven measurable increases in enquiries and bookings.
The billboard campaigns, paired with high-impact digital marketing, ensured Anglesea’s presence was felt both online and in the community — cementing the brand as a trusted healthcare leader. With a clear strategy, authentic creative, and consistent execution, Launch Agency has helped Anglesea Clinic not only grow its audience but also establish a strong platform for future expansion.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
