Australian Eucalyptus

The Challenge

The Australian Eucalyptus Oil Company, a premium e-commerce cleaning product brand, came to Launch Agency with a clear objective: take their online marketing to the next level and build a scalable, reliable sales system that didn’t depend solely on running discounts or flash sales. While they had a strong product offering and loyal customer base, their marketing lacked structure and a repeatable acquisition model. Campaigns were reactive rather than strategic, and there was no content testing process in place to identify what would consistently engage and convert their audience. Their online store was underperforming, with untapped opportunities to increase both sales volume and order value. The challenge was to create a long-term growth strategy that would drive immediate results while positioning the brand as a household name in natural cleaning solutions, ensuring that revenue could grow sustainably and profitably without relying on constant sales promotions.

Our Approach

Launch Agency built a fully integrated Meta and Google Ads funnel to capture new customers at every stage of their buying journey. Our focus was twofold: build the brand to reduce reliance on discount-driven sales and create a scalable funnel that would drive consistent growth in online purchases. On Meta, we introduced a rigorous content testing framework to quickly identify high-performing creatives and messaging angles, delivering short-term wins while building long-term brand equity. On Google, we implemented high-intent search and shopping campaigns to capture demand from customers actively searching for eco-friendly cleaning products. Alongside paid media, we applied strategic conversion rate optimisation to the online store, ensuring traffic converted more effectively and increasing average order value. With direct access to our strategist, fortnightly growth calls, and monthly performance reports, the client had full transparency and could make data-driven decisions to accelerate their growth.

The Results

Within the first 12 months of working with Launch Agency, The Australian Eucalyptus Oil Company achieved a 39% increase in overall revenue and grew their ROAS by over 50%. Digital quickly became their largest and most profitable sales channel, no longer reliant on constant discounting to drive volume. The Meta funnel consistently delivered a stream of profitable new customers, while Google Ads became a key driver of high-intent traffic. The content testing framework not only generated immediate sales but also strengthened brand recognition, helping to create loyal customers who returned for repeat purchases. Conversion rate optimisations boosted the value of every transaction, further increasing profitability. This combination of performance marketing, strategic brand building, and CRO provided the client with a sustainable, scalable growth engine that continues to deliver results — positioning them as a leader in the eco-friendly cleaning products market.

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