Become Wealth

The Challenge

Before partnering with Launch Agency, Become Wealth relied almost entirely on word-of-mouth referrals and Google Ads presence to attract new clients. While their reputation within the financial advisory sector was strong, their marketing lacked the structure, reach, and consistency needed to compete for high-net-worth individuals in a crowded market. Without a robust paid media strategy or cohesive content plan, brand awareness was low outside of existing networks, and opportunities to establish themselves as the go-to advisory firm for wealth growth were being missed. Their goal was to scale lead generation while ensuring that prospects met their ideal client profiles. They needed a partner who could deliver both high-quality lead volume and brand positioning that would instil trust, authority, and credibility in a highly discerning audience, setting the foundation for sustainable revenue growth.

Our Approach

Launch Agency designed and executed a dual-channel marketing strategy across Meta and Google Ads, building a full-funnel system that guided prospects from first touchpoint to qualified enquiry. On Meta, we introduced a content-led campaign structure, focusing on educational and trust-building content that positioned Become Wealth as an industry leader for high-net-worth individuals. On Google, we optimised existing campaigns while layering in new search structures to capture high-intent leads actively looking for wealth advisory services. Alongside paid media, we developed and implemented a content strategy to consistently engage audiences, strengthen brand authority, and deepen trust. We deployed a continuous content testing framework, allowing us to identify and scale the top-performing creative while phasing out underperformers. This approach ensured that marketing spend went towards messaging and visuals proven to resonate with their ideal clients, resulting in a balance of volume and lead quality.

The Results

In the first nine months of working with Launch Agency, Become Wealth saw a 24% increase in leads, with the first half of 2025 delivering a further 40% uplift. The implementation of a content testing framework allowed us to continually refine campaigns, doubling down on high-performing ads and driving cost efficiencies across both Meta and Google. This not only boosted lead volume but ensured that the enquiries generated were highly qualified, aligning with Become Wealth’s target demographic of affluent, financially motivated clients. The stronger, more consistent brand presence — built through a mix of educational content, strategic media buying, and precise targeting — positioned Become Wealth as a trusted leader in their sector. The increased volume of high-quality leads directly contributed to significant revenue growth, while the collaborative partnership, including direct strategist access, monthly reports, and fortnightly growth calls, kept campaigns agile and results-focused.