Compac Homes
Compac Homes partnered with Launch to rebuild their website, run creative campaigns, and refine lead generation — reducing CPL by 60% and generating 1,000+ qualified leads.
Stats achieved for this client:
Increase in stat
Leads in the first 12 months from our campaigns
Reduction in cost per lead in the 12 months working with Launch
The Challenge
Before working with Launch Agency, Compac Homes — a premium transportable home builder — had partnered with multiple agencies but struggled to find a consistent digital strategy that delivered scalable results. Campaigns lacked a structured funnel, creative testing framework, and clear pathway for optimising cost per lead. Their website was outdated and not converting effectively, while brand assets didn’t reflect the quality and trust required in a competitive housing market. With ambitious growth targets, Compac Homes needed a partner who could deliver predictable lead generation, reduce inefficiencies, and build a marketing engine capable of supporting long-term sales growth.
Our Approach
Launch Agency stepped in as Compac Homes’ full growth partner — rebuilding the website from the ground up to ensure a modern, conversion-focused experience, and producing over ten high-quality brand shoots to refresh creative assets across digital channels. We deployed a structured Meta and Google Ads funnel, designed to capture and convert customers throughout their decision journey. Through ongoing creative testing, we refined messaging, visuals, and targeting to dramatically improve cost-efficiency. In parallel, our team implemented EDM sequencing and strategy to nurture leads post-enquiry, ensuring Compac Homes maximised return on every marketing dollar. Regular strategy calls, transparent reporting, and close alignment with the internal team created a strong rhythm of collaboration and accountability.
The Results
Within the first 12 months, Launch Agency reduced Compac Homes’ cost per lead by over 60%, while generating more than 1,000 qualified leads from paid campaigns. The refreshed website significantly lifted enquiry conversions, and the new suite of brand assets provided consistency across all marketing touchpoints. Email campaigns became an effective driver of engagement and follow-up sales opportunities, strengthening the sales pipeline. Beyond the numbers, Compac Homes now had a robust, scalable marketing infrastructure — with clear funnel stages, a disciplined testing framework, and creative that resonated with their target market. The partnership established a sustainable model for predictable growth in a highly competitive housing sector.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
