Dr Libby/Bio Blends
Launch partnered with Dr Libby’s Bio Blends on a go-to-market iron supplement campaign, blending education, authority, and performance marketing — achieving 100% YOY growth, strong sales uplift, and scalable acquisition.
Stats achieved for this client:
YOY Revenue growth for Bio Blends
Improvement in ROAS
Go to market new brand launch
The Challenge
Before partnering with Launch Agency, Bio Blends — a premium supplement brand — was facing stagnation in digital marketing performance. Their previous agency lacked a structured Meta Ads funnel, a robust testing framework, and a clear scaling strategy to drive meaningful growth. Campaigns weren’t moving prospects effectively from awareness through to purchase, and there was no consistent approach to measuring and improving conversion rates.
While Bio Blends had a strong product range and loyal customer base, their online sales potential was far from maximised. With the launch of a new iron supplement range on the horizon, the business needed a growth partner who could drive immediate sales and build a scalable, sustainable acquisition model. The goal was clear: increase revenue, improve efficiency, and create a data-driven strategy that would deliver consistent, profitable growth.
Our Approach
Launch Agency became Bio Blends’ growth partner — supporting performance and growth strategy, running campaigns, and working in sync with the internal team.
We implemented a complete Meta and Google Ads funnel designed to capture, nurture, and convert customers at every stage of their journey. On Meta, we introduced a structured testing framework to refine creatives, messaging, and audience targeting — ensuring every decision was backed by performance data. On Google, we built high-intent campaigns to capture demand from customers actively searching for premium supplements.
Alongside media buying, our team applied deep conversion rate optimisation strategies to the Bio Blends website and landing pages, ensuring traffic was effectively converted into paying customers. The launch of the new iron range was treated as both a sales and brand-building opportunity — generating excitement, driving early purchases, and establishing strong market presence. Through fortnightly growth calls, monthly reporting, and direct access to our strategist, Bio Blends had complete transparency and a clear roadmap to scaling their e-commerce revenue.
The Results
In the first 12 months of working with Launch Agency, Bio Blends achieved over 100% year-on-year growth, alongside a significant uplift in campaign profitability. The structured Meta funnel delivered a consistent stream of high-value customers, while Google Ads became a reliable driver of high-intent conversions.
The iron range launch exceeded expectations, contributing to multiple record-breaking months throughout 2025. Beyond immediate sales results, Bio Blends’ marketing infrastructure was transformed — with a scalable testing framework, refined creative strategy, and optimised website experience now in place to support ongoing growth.
With a clear strategy, strong performance tracking, and a collaborative working relationship, Bio Blends and Launch Agency have built a foundation for continued success in a competitive and fast-growing industry.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
