Eurotech

The Challenge

Eurotech, a New Zealand-based e-commerce retailer specialising in appliance parts, approached Launch Agency to elevate their online marketing performance. Despite being a well-established brand with a strong product range, they had never fully invested in paid advertising to drive sales. Growth had largely come from organic channels and existing customer relationships, leaving no scalable system to consistently attract and convert new customers.

Without a defined Meta or Google Ads strategy, Eurotech was missing opportunities to capture high-intent buyers searching for appliance parts and to build brand awareness among a broader audience. The challenge was to create a sustainable, high-performing digital sales engine that could deliver immediate revenue and position Eurotech as the go-to destination for appliance parts across New Zealand — making digital their primary and most profitable sales channel.

Our Approach

Launch Agency implemented a full-funnel Meta and Google Ads strategy designed to drive both short-term sales and long-term growth. On Google, we launched highly targeted search and shopping campaigns to capture high-intent traffic actively looking for appliance parts. On Meta, we built a structured funnel covering awareness, retargeting, and conversion campaigns to attract new audiences, re-engage prospects, and convert ready-to-buy customers.

We produced a full suite of creative assets for Eurotech and rolled out a content testing framework to quickly identify top-performing creatives and scale them. Alongside media buying, we optimised campaign structures for efficiency, ensured robust tracking was in place, and provided Eurotech with direct access to our strategist, fortnightly growth calls, and detailed monthly performance reports — giving them full visibility and the ability to make quick, informed decisions as we scaled.

The Results

Since partnering with Launch Agency, Eurotech has achieved multiple years of revenue growth above 50% year-on-year and increased return on ad spend by over 300%. The structured Meta funnel consistently attracts and converts new customers at scale, while Google’s high-intent targeting ensures Eurotech captures buyers at the exact moment they are ready to purchase.

The content testing framework has not only delivered immediate wins but also built stronger brand recognition, driving repeat purchases and increasing customer lifetime value. Today, digital has become Eurotech’s largest and most profitable sales channel — a scalable, data-driven growth engine that continues to deliver consistent, sustainable results in the competitive appliance parts market.

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