Far North Solar
Launch partnered with Far North Solar to build a new website, full-funnel Meta and Google campaigns, and creative testing — increasing leads 300%, reducing CPL 60%, and establishing scalable regional growth.
Stats achieved for this client:
Increase in leads
Reduction in lead cost
New Website
The Challenge
Far North Solar, a locally owned solar installation company, had built their business almost entirely on word-of-mouth referrals and a small amount of inconsistent advertising. While their reputation in the region was strong, they lacked a predictable and scalable lead generation system. This made growth difficult to plan for and left the business vulnerable to fluctuations in demand.
They also faced the challenge of educating their audience on the financial and lifestyle benefits of solar, as many potential customers were unaware of how quickly solar could deliver a return on investment. With no structured marketing funnel in place, Far North Solar needed a strategy that would capture demand, build long-term brand awareness, and create a steady sales pipeline to support growth and allow for team expansion.
Our Approach
Launch Agency delivered a comprehensive marketing solution, starting with a brand new website designed for conversion and optimised for both desktop and mobile — increasing the conversion rate by over 100%. We implemented a full Meta and Google Ads funnel tailored to the regional solar market, combining lead generation campaigns with educational content to inspire action.
We produced creative assets that told Far North Solar’s authentic local story while clearly communicating the benefits of solar, such as cost savings and energy independence. A structured creative testing framework was rolled out to quickly identify the best-performing messages and visuals, ensuring ad spend was continually optimised. Alongside paid media, we provided strategic advisory support to align marketing with operational capacity, including planning for team growth to meet rising demand.
The Results
Within just two months, Far North Solar saw lead volume increase by 300% and cost per lead drop by 60%. The new website became a key driver of conversions, while the targeted ad campaigns generated a steady pipeline of high-quality leads.
The content funnel also built significant brand awareness and trust, positioning Far North Solar as the go-to solar provider in the Far North. Customers were better educated on the benefits of solar, resulting in warmer enquiries and faster sales cycles. With a consistent lead flow, improved conversion rates, and the operational capacity to meet demand, the business is now well-positioned for continued growth.
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Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
