GEA
Launch became GEA’s end-to-end creative partner, producing 25+ shoots across NZ and delivering global campaign assets — including the T8500 Rotary launch video — elevating brand consistency, production velocity, and international impact.
Stats achieved for this client:
Shoots across NZ
Product launch to market
Videos edited
The Challenge
GEA, a multi-billion dollar global agriculture company, was seeking a creative partner to elevate their local marketing efforts across New Zealand. While they had access to international content and a few freelance videographers, they needed a consistent, high-quality production partner based in the Waikato. The goal was to bring their product launches, dealer networks, and customer stories to life through content that reflected the innovation and impact of the brand. They wanted all videography, photography, and animation handled under one roof — with the reliability and scale that freelancers couldn’t offer. GEA’s internal marketing team was looking for a partner who could align with their global brand standards while capturing the authenticity of New Zealand’s agricultural communities and environments.
Our Approach
We partnered directly with GEA’s internal marketing team as their end-to-end creative partner. Our team handled all planning, production, and post-production across over 25 successful shoots — ranging from product showcases and factory content to large-scale brand campaigns. A key highlight was the support we provided for the global launch of the T8500 Rotary platform, where we created the hero brand video used worldwide. We travelled across New Zealand, capturing content from rural farms to industrial sites, working seamlessly with the GEA team to ensure every piece aligned with their international brand guidelines. Our in-house capabilities across videography, photography, animation, and post-production allowed for a cohesive, fast-turnaround process that internal teams could rely on.
The Results
The partnership has resulted in a significant uplift in GEA’s regional marketing output and consistency. With a reliable, Waikato-based creative partner, GEA has been able to confidently plan and execute high-impact campaigns across New Zealand — without relying on fragmented freelance workflows. Their local and international teams now have a bank of professionally produced content used across global product launches, dealer engagement campaigns, and recruitment initiatives. The T8500 Rotary launch video was one of the most well-received campaign assets globally, reinforcing the strength of the NZ team’s creative execution. Beyond the deliverables, the partnership has allowed for increased production velocity, brand consistency, and marketing confidence across the business.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
