Hallmark Homes

The Challenge

Hallmark Homes, a well-established name in the housing industry, had strong brand recognition but lacked a clear digital strategy to convert online traffic into qualified enquiries. While Meta and Google Ads were being run by previous agencies, there was no cohesive funnel or structured approach to guide prospects from awareness through to enquiry. The absence of a data-driven content strategy meant that key brand strengths—such as Hallmark’s craftsmanship, design flexibility, and customer-focused process—were not being fully leveraged online. The brand also faced the challenge of maintaining its premium positioning in a competitive housing market while generating consistent leads. Additionally, upcoming showhome launches required targeted campaigns to drive open home attendance and generate buyer interest. Hallmark needed a partner who could align paid media, content creation, and strategic planning into a single, cohesive approach to increase conversions and further cement its leadership in the market.

Our Approach

Launch Agency implemented a full omnichannel marketing strategy, combining Meta and Google Ads with a refreshed content framework designed to humanise the Hallmark brand. We built a structured ad funnel to nurture potential buyers at every stage, from awareness to enquiry, ensuring the brand stayed front-of-mind throughout the decision-making process. Creative content was developed to highlight Hallmark’s unique selling points—quality construction, design personalisation, and a seamless build experience—through customer stories, behind-the-scenes insights, and showhome features. On Google, we optimised campaigns to capture high-intent traffic, while on Meta we rolled out targeted campaigns to generate engagement and build trust. For each showhome launch, we executed tailored campaigns to maximise awareness and drive open home attendance. The strategy was supported by ongoing testing, performance optimisation, and regular consulting to align marketing activity with Hallmark’s sales goals and upcoming developments.

The Results

In the first 12 months of partnering with Launch Agency, Hallmark Homes achieved a 35% increase in online enquiries, creating a stronger and more predictable sales pipeline. The structured funnel approach improved lead quality, ensuring sales teams were engaging with prospects who were both informed and motivated. Our targeted campaigns successfully drove significant attendance to multiple showhome launches, generating strong interest and direct sales opportunities from open homes. The evolved content strategy strengthened Hallmark’s brand perception, presenting the company as approachable, customer-focused, and a leader in quality home building. Consistent messaging across Meta and Google not only increased immediate lead flow but also reinforced Hallmark’s long-term positioning in the market. With direct access to our strategist, monthly performance reports, and fortnightly growth calls, Hallmark now benefits from a clear, data-backed marketing system that continues to deliver measurable results and supports their growth trajectory.

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