Health 2000
Launch partnered with Health 2000 to overhaul paid media, implement full-funnel Meta and Google campaigns, and align creative with nationwide promotions — doubling ROAS in three months and driving sustained, scalable revenue growth.
Stats achieved for this client:
Increase in ROAS
Instore strategy rolled out nationally
Brand shoots captured
The Challenge
Health 2000, one of New Zealand’s most recognised health and wellness retailers, had been working with agency partners but was seeing little return from online campaigns, with ROAS stuck between 1–2. In a competitive market, the brand needed a strategy that could lift performance quickly, scale sustainably, and strengthen its position both online and in-store.
Our Approach
Launch Agency overhauled Health 2000’s paid media strategy, implementing a high-performance Meta and Google Ads funnel focused on capturing high-intent customers and converting them efficiently. Within the first quarter, ROAS climbed above 5, setting the foundation for sustained growth.
Beyond digital campaigns, we supported nationwide in-store strategies, produced multiple brand-level content pieces, and aligned creative with seasonal and promotional opportunities to maintain market relevance.
The Results
ROAS more than doubled in the first three months and has been sustained at a profitable level while scaling campaigns year-on-year. In-store strategies and brand content have helped maintain strong visibility in a competitive market, with online performance now a major driver of overall revenue growth for Health 2000.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
