Laser Eye Centre
Launch partnered with Laser Eye Clinic as an end-to-end growth partner — reducing CAC by 800%, increasing leads 500%, and delivering a successful Tauranga expansion through paid media, content, influencers, and commercial strategy.
Stats achieved for this client:
Reduction in cost to acquire a customer (CAC)
Increase in lead volume
Fractional C-suite roles (CCO, COO, CMO)
The Challenge
When Laser Eye Clinic first partnered with Launch Agency, their marketing was heavily reliant on traditional channels like radio, newspaper, and busbacks. While they had a strong reputation and premium service offering, there was no cohesive digital strategy to attract, convert, and retain high-quality patients. The business lacked a proven paid media funnel, high-performing content framework, and scalable acquisition model.
They were also preparing to expand into Tauranga — a key growth opportunity — while navigating a challenging economic environment where every marketing dollar had to deliver measurable returns. The clinic needed support across multiple fronts: social media, performance marketing, SEO, content creation, influencer campaigns, email marketing, and commercial consulting. The goal was to reduce customer acquisition costs, increase lead volume, strengthen brand authority, and build a scalable marketing system capable of fuelling long-term growth.
Our Approach
Over the past three years, Launch Agency has worked as Laser Eye Clinic’s end-to-end growth partner — running full-day leadership workshops, attending board meetings, and guiding both digital and non-digital acquisition channels. We implemented a high-performance paid media funnel across Meta and Google Ads, supported by a structured content testing framework to identify and scale winning creative.
Our influencer marketing campaigns generated over 200K+ national views, while our organic social media strategy built consistent brand presence and trust. Email marketing was transformed into one of the clinic’s top acquisition channels, with multiple segmented flows driving repeat engagement and bookings. For the Tauranga expansion, we developed and executed the full go-to-market strategy, ensuring high visibility and rapid appointment uptake from launch. Alongside marketing execution, we provided commercial consulting and sales team training to optimise service positioning and improve conversion rates across the board.
The Results
Since partnering with Launch Agency, Laser Eye Clinic has reduced its customer acquisition cost by over 800% and increased lead volume by more than 500%. The Tauranga launch was a standout success, achieving strong market penetration and establishing a profitable new location.
The paid media strategy consistently delivers high-quality, cost-effective leads, while the content testing framework fuels ongoing creative improvement. Influencer campaigns and organic growth have strengthened national brand awareness, and email marketing now stands as a leading acquisition channel for the business. Commercial consulting and sales enablement have improved conversion rates and increased customer lifetime value.
By combining digital expertise, creative production, and strategic leadership, Launch Agency has helped Laser Eye Clinic not only expand in a competitive market but also solidify its position as one of New Zealand’s leading providers of premium eye care.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
