NZ Louvres

The Challenge

Before partnering with Launch Agency, NZ Louvres was working with another agency but lacked the foundational elements needed for sustained digital growth. Their Meta advertising had no structured funnel, meaning they were missing opportunities to guide potential customers from awareness to conversion. On Google, their presence was minimal, with no robust campaigns in place to capture high-intent traffic searching for premium louvre solutions. Despite offering high-end, market-leading louvre systems, their brand visibility and perception weren’t fully aligned with their position as an industry leader. The absence of a strategic approach meant sales growth had plateaued, and the business was relying heavily on organic and word-of-mouth leads. NZ Louvres needed a partner who could not only deliver immediate wins, but also lay the groundwork for long-term brand growth, improving awareness, driving demand, and positioning them as the go-to choice for luxury outdoor living solutions.

Our Approach

Launch Agency began by reshaping NZ Louvres’ marketing foundation, starting with a high-quality content shoot to capture premium brand imagery and video assets. These assets were used to design and implement a full Meta Ads funnel, targeting audiences at every stage — from broad awareness campaigns showcasing lifestyle imagery, to retargeting ads aimed at converting warm prospects. On Google, we established well-structured campaigns, ensuring NZ Louvres could capture high-intent searches from customers actively seeking louvre solutions. This dual-platform strategy balanced short-term lead generation with long-term brand building. We positioned NZ Louvres as not just a supplier, but as the market leader for luxury louvre systems. The client had direct access to our strategist, received clear monthly performance reports, and joined fortnightly growth calls to review progress, adapt creative, and refine targeting — ensuring the campaigns remained aligned with both seasonal demand and sales goals.

The Results

Within the first 12 months of working with Launch Agency, NZ Louvres achieved a 43% year-on-year increase in sales compared to the previous period. The Meta funnel not only generated a consistent stream of qualified leads, but also improved overall brand awareness — positioning NZ Louvres as the premium choice for high-end louvre systems in New Zealand. Google Ads became a reliable channel for capturing high-intent traffic, driving measurable returns and reducing reliance on organic leads alone. The new content assets elevated brand perception, creating a strong, aspirational visual identity across all platforms. With regular strategy calls, transparent reporting, and direct access to our team, NZ Louvres had full visibility over their marketing performance and confidence in the path forward. This strategic mix of immediate lead generation and long-term brand building has set the foundation for sustained growth in the competitive outdoor living market.

‍