Pragma Homes
Launch partnered with Pragma Homes to rebuild brand messaging, launch a new website, and run full-funnel campaigns — increasing enquiries by 40% and boosting social reach by 250% in year one.
Stats achieved for this client:
Increase in total enquiries
New websites
Increase in organic reach
The Challenge
Pragma Homes, a well-known home builder in Hamilton, had traditionally relied on word-of-mouth referrals to drive sales. While they had a solid reputation, they struggled with consistent and scalable lead generation. Their previous agency was unable to build a marketing system that delivered predictable results, and their brand messaging lacked the depth to communicate Pragma’s unique story and value to potential buyers. With growing competition in the Hamilton and wider Waikato housing market, they needed a refreshed digital presence and a stronger brand strategy to stand out. The challenge was twofold: to establish a marketing system that consistently delivered high-quality enquiries, and to elevate the Pragma Homes brand so it resonated emotionally with their target audience, positioning them as a leading name in the region for well-designed, high-quality homes.
Our Approach
Launch Agency started with a complete brand messaging rebuild through a consulting process, defining Pragma’s story, values, and unique selling points. This messaging became the foundation for all future marketing efforts. We designed and launched a new website, built for both aesthetics and performance, ensuring a smooth user experience and optimised lead capture. From there, we implemented a Meta and Google Ads funnel to target both high-intent buyers and audiences in the awareness stage. A vigorous content testing framework was introduced, focusing on high-quality imagery and video that showcased Pragma’s newly built homes in a way that engaged and inspired. Through continuous testing, we refined creative and targeting to maximise engagement and conversion rates. This combination of brand clarity, compelling creative, and a structured paid media strategy allowed us to not only drive immediate enquiries but also strengthen long-term brand presence in Hamilton and the Waikato.
The Results
In the first year of working with Launch, Pragma Homes saw a 40% increase in total enquiries, transforming their ability to consistently generate and convert new leads. The new website provided a professional and conversion-focused hub for all marketing activity, while the Meta and Google Ads funnel ensured a steady flow of qualified traffic. Our content testing framework boosted brand engagement significantly, with social media reach increasing by 250%. This not only drove more enquiries but also elevated Pragma’s position in the market, making them a more recognisable and trusted brand in the Hamilton and Waikato regions. The combination of targeted digital advertising, high-quality content, and refined brand messaging allowed Pragma Homes to both scale their lead generation and solidify their reputation as a leading builder. With ongoing growth calls, direct access to their strategist, and clear monthly performance reporting, the client has full clarity and confidence in their marketing direction.
Why Partner With Launch?
No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative — backed by data, strategy, and execution.
