We Are on the Hunt for a Digital Director to Guide the Next Chapter of Our Digital Division Across Australia and New Zealand

Join a passionate, commercially driven team across New Zealand and Australia partnering with ambitious brands who value long-term growth over short-term noise.

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750M+

Generated in client sales

30+

Passionate Specialists

250+

Clients

2

Countries

1

Team

So, Who Is The Launch Agency?

This role sits within a wider ecosystem. Click through the slides below to explore who we are, how we think and the type of brands we partner with across NZ and AU.

Our Origin

Built at the Intersection of Performance and Enterprise Value

Launch Agency was founded in 2021 by Ben, a New Zealand javelin athlete and content creator, with a clear ambition, to build a full-service agency where content sat at the core of performance. The goal was never just to run ads, but to combine creativity, structure and commercial thinking into one integrated growth system.
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As the business evolved, we merged with Kiran’s Australian-based commercial consulting firm, bringing deep expertise in enterprise value creation and exit strategy into the agency. Today, Launch operates across NZ and AU, combining performance marketing with commercial advisory to help ambitious brands grow with intention and long-term value in mind.

Our Team

A Cross-Market Team Built Around Creative, Performance and Commercial Depth

Launch Agency is powered by 30+ team members operating across web development, digital performance, creative production and commercial consulting. Our head office is based in Hamilton, with team members working across New Zealand and Australia, creating a connected, cross-market leadership environment.

Creative is our largest department, covering photography, videography, graphic design and animation. We believe performance marketing is strongest when supported by strong creative foundations, which is why content production sits at the core of how we operate and deliver for clients.

Our vision

To Be the Most Trusted Commercial Growth Partner Across Australia and New Zealand

Our vision is to become the most trusted commercial growth partner for founder-led businesses across Australia and New Zealand, uniting strategy, creativity and performance under one roof. We exist to help build companies that are not only profitable, but structurally strong, sustainable and ultimately worth owning.

Looking forward, our ambition extends beyond agency services. We are building toward establishing our own private equity firm, acquiring successful businesses and injecting them into our agency incubator. The goal is simple,  to apply our systems, creative capability and commercial discipline not just for clients, but within businesses we have long-term ownership in.

The Role

A senior leadership position responsible for performance, profitability and strategic direction across our Digital division in Australia and New Zealand.

Division Commercial Ownership

You will hold full accountability for the Digital division’s commercial performance, including revenue stability, margin health and retention. This role requires comfort operating at P&L level, ensuring growth does not come at the expense of profitability, structure or long-term enterprise value.

Client Leadership & Strategic Authority

You will lead strategic conversations with founders and senior stakeholders, guiding quarterly roadmaps and setting clear commercial expectations. Your presence in client rooms should bring clarity, confidence and structured thinking, particularly during performance fluctuations or periods of recalibration.

Account Stability & Turnaround Frameworks

When accounts underperform, you will diagnose issues calmly and methodically across offer, creative, audience, funnel and commercial model. You will implement structured recovery plans designed to stabilise performance quickly while strengthening long-term foundations rather than applying short-term fixes.

Digital & Creative Integration

You will work closely with our Creative leadership to ensure performance data informs direction and testing remains hypothesis-driven. This role exists to remove opinion-led execution, increase testing velocity and build a structured feedback loop between creative production and measurable commercial outcomes.

Team Leadership & Operational Standards

You will lead and develop our media buying team, establishing clear standards, structured processes and consistent accountability. The expectation is a division built on systems rather than individual hero operators, with documented frameworks that support scalable, repeatable excellence across all accounts.

Ready to Explore the Opportunity?

This is a leadership position designed for someone who values ownership, accountability and partnership.If you feel aligned with the direction, standards and ambition outlined above, we invite you to schedule a conversation with us.

Let’s explore whether this role,  and this team,  is the right next step for you.

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