We help tradie businesses build the growth system their marketing is missing.
Before you hire someone to fix your marketing, have this conversation. If growth has stalled despite the effort you're already putting in, the problem isn't you. It's the system underneath it.
750m+
Generated in client sales
30+
Passionate Specialists
250+
Clients
2
Countries
1
Team
You're already marketing. Growth has just stopped keeping up.
You're already doing the right things. So why isn't it working?
You've invested in marketing. You're running ads.
You've got a sales process. You're not starting from scratch.
But somewhere between the ad spend and the closed job, things are falling apart.
Leads go cold. You can't tell what's actually working.
Your cost per job is a guess, not a number.
That's not a marketing problem. That's a system problem.When your ads, website, CRM, and sales process don't talk to each other you lose leads between every step.
You can't see the full picture. And you can't fix what you can't see.The good news? It's fixable. And it doesn't start with spending more.

Thinking about hiring someone to fix it?
Most business owners at your stage get here. Growth has stalled, marketing isn't compounding, and bringing someone in-house feels like the logical next move. It makes sense - you want control, you want accountability, and you want someone focused on your business. The question worth asking before you sign anything is whether a hire actually delivers that.

A good marketing person in New Zealand will cost you $80,000–$120,000+ a year before you factor in recruitment fees, onboarding time, tools, and the three to six months it takes before they're fully productive. By the time someone is up to speed and delivering, you're twelve months in and well over six figures invested. That's before you've considered what happens if it doesn't work out.
A skilled marketer can do one or two things well - but running paid ads is a different skill set to building landing pages, managing a CRM, producing content, or optimising a sales process. Most marketers are not content creators, web developers, or CRM specialists. That means even with a hire, you're still outsourcing parts of the system to other suppliers. You haven't simplified anything - you've just added a person to manage on top of it.
A new hire needs time - to learn your business, your market, your customers. Launch is already built for businesses like yours. Most clients have a fully operational system within 60 days and are seeing meaningful pipeline growth within 90. No onboarding curve. No ramp-up period. Just a system that starts working.
In the last 12 months our clients...
(On average, based on an interval survey held Jan 2026)
Reduced cost per lead by an average of 40%
Had a fully implemented CRM within 90 days
Grew revenue year on year by an average of 35%
Replaced referral dependency with a consistent inbound lead source
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How it works
Most agencies hand you a service. Launch builds you a system. Here's what that looks like in practice.


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Customer Testimonials
See What Our Commercial Clients Have to Say



Which stage are you at?
Every business is at a different point in their growth journey. Find where you are below.

$1M – $2M · Building the foundation
You've built a solid business on referrals and word of mouth. But you know that won't scale. You're ready to start marketing properly for the first time and want to make sure you do it right.
Leads come in waves — some weeks the phone is ringing, others it's completely quiet — and you have no way of controlling which one it is
Almost all of your work comes from people you already know or who were referred by a past customer — great for now, but not a growth strategy
You know you need to be doing marketing but you don't have a clear plan, a budget framework, or any idea where to start without wasting money
You're spending money on ads or a basic website but can't tell whether any of it is actually producing work — there's no visibility on what a lead costs or where it came from
Your website looks okay but it's not generating enquiries — people land on it and leave without getting in touch
What Launch does for you:
Builds your full growth system from scratch — ads, landing pages, CRM, and sales process all connected and working together from day one
Gets you off referral dependency and generating consistent, qualified inbound leads from customers who are actively looking for the work you do best
Establishes your brand clearly in your target market so you become the go-to business in your area for the jobs you want
Gives you complete visibility on what your marketing is producing — cost per lead, cost per job, and pipeline value tracked in real time from the moment we launch

$2M – $5M · Scaling with a system
You're already doing some marketing. Maybe you've had an agency. Maybe you're running your own ads. But growth has stalled and you're starting to think about whether a hire is the answer.
You're running ads but the results are inconsistent — good months followed by quiet months — and you can't identify why the performance isn't stable
You have no clear visibility on your cost per job or the total value of your pipeline at any given point — your marketing spend feels like a cost rather than an investment
Your ads, website, CRM, and sales process all exist independently — nothing talks to each other, nothing is connected, and leads fall through the gaps between every step
You've started seriously thinking about hiring a full-time marketing person to fix it, but you're not sure one person can cover everything you actually need
You've worked with an agency before that promised results and underdelivered — you're cautious about committing again without more certainty about what you're getting
What Launch does for you:
Takes every piece of your existing marketing and connects it into one end-to-end system — so nothing is wasted and nothing slips through
Gives you a live dashboard with full pipeline visibility and a clear cost per job so your marketing spend is tied directly to revenue outcomes
Replaces the need for an internal hire with a full team of specialists across every layer — performance marketing, content, web, CRM, and sales — for less than the cost of one salary
Scales what's already working in your business and fixes the parts that aren't — without starting from scratch or throwing away what you've already built

$5M – $10M+ · Growing aggressively
You've got a real business with real infrastructure. You have growth ambitions that go beyond what a marketing agency can support alone — you need commercial thinking, senior leadership, and a partner who can operate at the same level you do.
You're working with multiple marketing suppliers — an ads agency, a web developer, maybe a social media manager — but none of them talk to each other and there's no unified strategy connecting what they do
You're spending significant money on marketing but you can't clearly tie that spend to revenue outcomes — you don't have a single number that tells you what a new customer costs to acquire
Your pipeline still relies heavily on relationships, referrals, and tenders — you haven't built a scalable inbound lead generation system that works independently of who you know
You have aggressive growth targets but your current marketing infrastructure isn't built to match them — you're growing despite your marketing, not because of it
You're at the stage where hiring a dedicated internal marketer makes sense — but you need the right system and the right strategic layer around them to make that hire work
What Launch does for you:
Works alongside your internal marketing hire to build and manage the full growth system — so your new team member has a proven infrastructure to work within rather than starting from scratch
Replaces your fragmented supplier model with one connected strategy — one team, one view of what's working across every channel, all tied to revenue
Embeds fractional C-suite thinking directly into your business — CCO, CMO, and COO level strategy without the full-time cost — so every commercial decision is made with your growth trajectory and revenue targets in mind
Supports your leadership team across the full growth picture — commercial strategy, market positioning, operational scale, and financial planning — not just marketing execution
Builds the infrastructure your business needs to scale to the next level — whether that's new locations, new markets, or preparing the business for investment or exit
FAQs
Our packages typically cost less than hiring an experienced marketer, or around the equivalent of bringing on a junior internally. The difference is you're not getting one person with one skill set. You're getting a full team of specialists across every layer of the system, active from day one. Book a strategy session and we'll walk you through exactly what's included and what's right for your business.
We don't believe in holding clients in contracts they don't want to be in. Our model is built on results — if the system is working, you stay because it makes commercial sense, not because you're locked in. We work on a rolling basis with a two month termination period. That's it. No lengthy lock-ins, no exit fees, no fine print. We'd rather earn your business every month than tie you into something you can't get out of.
Most clients see a meaningful shift in lead quality and volume within the first 60 days. Full system performance — consistent pipeline, clear cost per job, and a close rate that's improving — typically comes within 90–120 days. The honest answer is it depends on where your current setup is starting from, which is exactly what we work through in your first strategy session. What we can tell you is that within 12 months, more than 70% of our clients are actively scaling — increasing their ad spend and content output because the system is working and they're confident in the return.
Most agencies do one thing — run your ads, build your website, or manage your social. Launch builds the entire system behind your growth — performance marketing, content creation, website, CRM, sales process, and reporting all connected and working together. We also have a full in-house creative team, which means the content fuelling your campaigns is shot and produced by us, not outsourced. And unlike a traditional agency, we bring commercial and strategic thinking to the table — not just execution. We think about your revenue targets, your margins, and your growth trajectory, not just your click-through rate.
It's the most common thing we hear — and it's a fair concern. The difference with Launch comes down to visibility and accountability. From day one you have a live dashboard showing exactly what your marketing is producing — cost per lead, close rate, cost per job, pipeline value. You're never in the dark. You never have to ask what's happening. And because everything is connected — not just one piece handed off by one supplier — there's nowhere to hide. If something isn't working, you'll see it and so will we. That's a fundamentally different relationship to the one most agencies offer.
Ready to Build a Structured Growth System?
This call is designed for established service businesses serious about engineered growth. You’ll speak directly with a senior strategist to evaluate your commercial targets, acquisition stability and readiness for 20–30% scale. If there’s alignment, we outline the next step forward.

