We help tradie businesses build the growth system their marketing is missing.

Before you hire someone to fix your marketing, have this conversation. If growth has stalled despite the effort you're already putting in, the problem isn't you. It's the system underneath it.

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5.0

750m+

Generated in client sales

30+

Passionate Specialists

250+

Clients

2

Countries

1

Team

Trusted by 200+ kiwi brands

Sound familiar?

You're already marketing. Growth has just stopped keeping up.

You're already doing the right things. So why isn't it working?

You've invested in marketing. You're running ads.

You've got a sales process. You're not starting from scratch.

But somewhere between the ad spend and the closed job, things are falling apart.

Leads go cold. You can't tell what's actually working.

Your cost per job is a guess, not a number.

That's not a marketing problem. That's a system problem.When your ads, website, CRM, and sales process don't talk to each other  you lose leads between every step.

You can't see the full picture. And you can't fix what you can't see.The good news? It's fixable. And it doesn't start with spending more.

Google reviews
5.0

Thinking about hiring someone to fix it?

Most business owners at your stage get here. Growth has stalled, marketing isn't compounding, and bringing someone in-house feels like the logical next move. It makes sense - you want control, you want accountability, and you want someone focused on your business. The question worth asking before you sign anything is whether a hire actually delivers that.

What a hire actually costs

A good marketing person in New Zealand will cost you $80,000–$120,000+ a year before you factor in recruitment fees, onboarding time, tools, and the three to six months it takes before they're fully productive. By the time someone is up to speed and delivering, you're twelve months in and well over six figures invested. That's before you've considered what happens if it doesn't work out.

One person can't build a full system

A skilled marketer can do one or two things well -  but running paid ads is a different skill set to building landing pages, managing a CRM, producing content, or optimising a sales process. Most marketers are not content creators, web developers, or CRM specialists. That means even with a hire, you're still outsourcing parts of the system to other suppliers. You haven't simplified anything - you've just added a person to manage on top of it.

Launch gets you there faster

A new hire needs time - to learn your business, your market, your customers. Launch is already built for businesses like yours. Most clients have a fully operational system within 60 days and are seeing meaningful pipeline growth within 90. No onboarding curve. No ramp-up period. Just a system that starts working.

In the last 12 months our clients...

(On average, based on an interval survey held Jan 2026)

Reduced cost per lead by an average of 40%

Had a fully implemented CRM within 90 days

Grew revenue year on year by an average of 35%

Replaced referral dependency with a consistent inbound lead source

case studies

Real Results. Proven Growth.

view CASE STUDY
Creative
Digital
NZ Louvres

Launch partnered with NZ Louvres to rebuild their marketing foundation with premium content, full-funnel Meta and Google campaigns — driving a 43% YOY lead increase and positioning them as the market leader in luxury outdoor living.

view CASE STUDY
Creative
Digital
Pragma Homes

Launch partnered with Pragma Homes to rebuild brand messaging, launch a new website, and run full-funnel campaigns — increasing enquiries by 40% and boosting social reach by 250% in year one.

view CASE STUDY
Creative
Digital
Consulting
Modern Building Solutions

Launch became Modern Building Solutions’ end-to-end marketing partner — rebuilding their funnel, elevating creative, and aligning strategy — growing leads from 40–50 to 200+ per month with the same ad spend.

How it works

Most agencies hand you a service. Launch builds you a system. Here's what that looks like in practice.

1. Performance marketing — leads that are worth your time

We build and manage paid campaigns across social media and Google, built around the jobs you want, in the locations you service. No generic templates. No set and forget. Active optimisation every week by specialists who have generated thousands of leads for trade businesses across New Zealand.

We've already built and tested campaigns across every core tradie category, roofing, plumbing, electrical, solar, civil, and building. What's working across our entire client portfolio gets applied to your business from day one.

Once your system is performing, we scale it. More content, more ad spend, more leads, without sacrificing quality or margin. Within 12 months, more than 70% of our clients are actively growing their investment because it's working.

2. Content creation — the fuel behind the ads

Every Launch package includes content creation as standard. Not as an add-on. Not as an upsell. Built in from day one.We have a full in-house team of videographers and photographers who shoot real jobs, real results, and real people from your business.

Content that builds trust before a lead ever picks up the phone — and that keeps your brand active and credible across every channel.

Most agencies run your ads with stock images and generic creative because they don't have the team to do it any other way. We do. And the difference in campaign performance shows it.

3. Website and landing pages — built to convert the right enquiries

Every campaign we run is backed by landing pages built specifically to convert the leads you want and filter out the ones you don't. No sending paid traffic to a homepage and hoping for the best.Our website studio is fully onshore.

Every website and landing page is built in-house by our own team — not outsourced overseas, not handed to a freelancer. You get a dedicated team that understands your market, your customers, and the campaigns running behind the pages they're building.

With 200+ websites built across trade and construction businesses, we know what converts. The layouts, the messaging structure, the calls to action — all tested and refined across hundreds of builds so your pages aren't a guess, they're a proven starting point.

4. CRM and sales process — from enquiry to closed job

Generating leads is only half the equation. What happens after the enquiry determines whether your marketing actually produces revenue, and most businesses leak jobs at this stage without knowing it.Launch implements your CRM and trains your team on how to use it properly.

Every enquiry tracked, followed up, and visible from the moment it lands. Nothing slips through, nothing goes cold. We also work directly with your sales team if needed, inbound and outbound training to improve how leads are handled and how quotes are positioned to close.

And with a full in-house design team, we support with sales collateral too, proposals, quote documents, leave-behinds, everything a customer sees after they enquire. Because the customer experience doesn't stop at the lead.

5. Reporting and visibility — you always know your numbers

Most agencies send you a monthly report full of metrics that don't connect to revenue. We don't. Every Launch client gets a live shared dashboard that tracks the numbers that actually matter — cost per lead, close rate, cost per job, and pipeline value — updated in real time.

You never have to chase us for an update or wonder what your marketing is producing. Your dashboard is shared directly with you, accessible any time, on any device. One clear view of what's working, what it's costing, and what it's generating.

And if something isn't performing, you'll see it before we do. That's the level of visibility every business owner should have over their marketing — and almost none of them do.

Customer Testimonials

See What Our Commercial Clients Have to Say

Shopify Design & Development Services For E-commerce Online Businesses By The Launch Agency New Zealand.
Excellence in campaign strategy, content creation, and ongoing optimisation and execution. Exceptional communication skills and a really easy going personable bunch to boot.
Todd Lay
General Manager, NZ Louvres
These guys are absolute weapons when it comes to creating content, photo shoots and website builds. They go above and beyond to make sure they get it perfect and strive to exceed expectations! Would have no problem recommending to others
Daniel Ebbett
CEO, Block Blue Light
Awesome team to work with. Their passion clearly comes across in their work. I have worked with the team on 2 of my businesses and have been super satisfied with the outcomes and look forward to working on some cool content creation soon.
Taran Machra
CEO, Swolefoods

Which stage are you at?

Every business is at a different point in their growth journey. Find where you are below.

$1M – $2M · Building the foundation

You've built a solid business on referrals and word of mouth. But you know that won't scale. You're ready to start marketing properly for the first time and want to make sure you do it right.

Leads come in waves — some weeks the phone is ringing, others it's completely quiet — and you have no way of controlling which one it is

Almost all of your work comes from people you already know or who were referred by a past customer — great for now, but not a growth strategy

You know you need to be doing marketing but you don't have a clear plan, a budget framework, or any idea where to start without wasting money

You're spending money on ads or a basic website but can't tell whether any of it is actually producing work — there's no visibility on what a lead costs or where it came from

Your website looks okay but it's not generating enquiries — people land on it and leave without getting in touch

What Launch does for you:

Builds your full growth system from scratch — ads, landing pages, CRM, and sales process all connected and working together from day one

Gets you off referral dependency and generating consistent, qualified inbound leads from customers who are actively looking for the work you do best

Establishes your brand clearly in your target market so you become the go-to business in your area for the jobs you want

Gives you complete visibility on what your marketing is producing — cost per lead, cost per job, and pipeline value tracked in real time from the moment we launch

$2M – $5M · Scaling with a system

You're already doing some marketing. Maybe you've had an agency. Maybe you're running your own ads. But growth has stalled and you're starting to think about whether a hire is the answer.

You're running ads but the results are inconsistent — good months followed by quiet months — and you can't identify why the performance isn't stable

You have no clear visibility on your cost per job or the total value of your pipeline at any given point — your marketing spend feels like a cost rather than an investment

Your ads, website, CRM, and sales process all exist independently — nothing talks to each other, nothing is connected, and leads fall through the gaps between every step

You've started seriously thinking about hiring a full-time marketing person to fix it, but you're not sure one person can cover everything you actually need

You've worked with an agency before that promised results and underdelivered — you're cautious about committing again without more certainty about what you're getting

What Launch does for you:

Takes every piece of your existing marketing and connects it into one end-to-end system — so nothing is wasted and nothing slips through

Gives you a live dashboard with full pipeline visibility and a clear cost per job so your marketing spend is tied directly to revenue outcomes

Replaces the need for an internal hire with a full team of specialists across every layer — performance marketing, content, web, CRM, and sales — for less than the cost of one salary

Scales what's already working in your business and fixes the parts that aren't — without starting from scratch or throwing away what you've already built

$5M – $10M+ · Growing aggressively

You've got a real business with real infrastructure. You have growth ambitions that go beyond what a marketing agency can support alone — you need commercial thinking, senior leadership, and a partner who can operate at the same level you do.

You're working with multiple marketing suppliers — an ads agency, a web developer, maybe a social media manager — but none of them talk to each other and there's no unified strategy connecting what they do

You're spending significant money on marketing but you can't clearly tie that spend to revenue outcomes — you don't have a single number that tells you what a new customer costs to acquire

Your pipeline still relies heavily on relationships, referrals, and tenders — you haven't built a scalable inbound lead generation system that works independently of who you know

You have aggressive growth targets but your current marketing infrastructure isn't built to match them — you're growing despite your marketing, not because of it

You're at the stage where hiring a dedicated internal marketer makes sense — but you need the right system and the right strategic layer around them to make that hire work

What Launch does for you:

Works alongside your internal marketing hire to build and manage the full growth system — so your new team member has a proven infrastructure to work within rather than starting from scratch

Replaces your fragmented supplier model with one connected strategy — one team, one view of what's working across every channel, all tied to revenue

Embeds fractional C-suite thinking directly into your business — CCO, CMO, and COO level strategy without the full-time cost — so every commercial decision is made with your growth trajectory and revenue targets in mind

Supports your leadership team across the full growth picture — commercial strategy, market positioning, operational scale, and financial planning — not just marketing execution

Builds the infrastructure your business needs to scale to the next level — whether that's new locations, new markets, or preparing the business for investment or exit

FAQs

What does it cost?

Our packages typically cost less than hiring an experienced marketer, or around the equivalent of bringing on a junior internally. The difference is you're not getting one person with one skill set. You're getting a full team of specialists across every layer of the system, active from day one. Book a strategy session and we'll walk you through exactly what's included and what's right for your business.

Do you lock clients into long term contracts?

We don't believe in holding clients in contracts they don't want to be in. Our model is built on results — if the system is working, you stay because it makes commercial sense, not because you're locked in. We work on a rolling basis with a two month termination period. That's it. No lengthy lock-ins, no exit fees, no fine print. We'd rather earn your business every month than tie you into something you can't get out of.

How long does it take to see results?

Most clients see a meaningful shift in lead quality and volume within the first 60 days. Full system performance — consistent pipeline, clear cost per job, and a close rate that's improving — typically comes within 90–120 days. The honest answer is it depends on where your current setup is starting from, which is exactly what we work through in your first strategy session. What we can tell you is that within 12 months, more than 70% of our clients are actively scaling — increasing their ad spend and content output because the system is working and they're confident in the return.

How is Launch different from a regular marketing agency?

Most agencies do one thing — run your ads, build your website, or manage your social. Launch builds the entire system behind your growth — performance marketing, content creation, website, CRM, sales process, and reporting all connected and working together. We also have a full in-house creative team, which means the content fuelling your campaigns is shot and produced by us, not outsourced. And unlike a traditional agency, we bring commercial and strategic thinking to the table — not just execution. We think about your revenue targets, your margins, and your growth trajectory, not just your click-through rate.

We've been burnt by an agency before — why is this different?

It's the most common thing we hear — and it's a fair concern. The difference with Launch comes down to visibility and accountability. From day one you have a live dashboard showing exactly what your marketing is producing — cost per lead, close rate, cost per job, pipeline value. You're never in the dark. You never have to ask what's happening. And because everything is connected — not just one piece handed off by one supplier — there's nowhere to hide. If something isn't working, you'll see it and so will we. That's a fundamentally different relationship to the one most agencies offer.

Ready to Build a Structured Growth System?

This call is designed for established service businesses serious about engineered growth. You’ll speak directly with a senior strategist to evaluate your commercial targets, acquisition stability and readiness for 20–30% scale. If there’s alignment, we outline the next step forward.

Meet our leadership team

Kiran King

CEO (Australia)
Kiran brings over a decade of expertise in business growth, digital marketing, and commercial strategy. He has built multiple companies to exit values of up to $50M+, sold $6M in annual recurring revenue within 18 months, and trained 50+ salespeople. Skilled in sales psychology, he creates scalable, high-impact systems.

Ben Langton-Burnell

CEO (NZ)
An Olympic-level athlete and entrepreneur, Ben founded Launch Agency as a photographer/videographer and grew it to a 30+ person team. With a background as a Chartered Accountant, he blends discipline, resilience, and strategic vision to deliver bespoke, high-impact marketing strategies and scale SMEs to $5M+ in revenue.

Karl Drury

Creative Director
Karl brings 15+ years of global creative experience to leading storytelling and brand expression at Launch Agency. With a filmmaking and content creation background, he blends strategic thinking with visual expertise to craft campaigns that deliver impact, mentor creative teams, and push the boundaries of digital storytelling.

Tyler Staunton

Senior Media Buyer.
With over a decade in digital marketing, Tyler specialises in paid media strategy and lead generation. He’s delivered 8,000%+ ROAS for trades and services, managed eCommerce campaigns for brands like Disney and Marvel, and blends analytical insight with creative direction to drive high-impact, results-focused marketing strategies.

Jamie Creswell

Head of Digital
As Head of Digital, Jamie has managed over $10M NZD in advertising spend and is a specialist in scaling lead generation businesses. With expertise across Google, Meta, and multi-channel strategies, Jamie delivers data-driven campaigns that generate consistent, high-quality leads and maximise ROI for clients across diverse industries.