State of Health is a boutique gym offering a complete wellness package under one roof. They specialize in highlighting Pasifika holistic wellness wisdom through carefully curated group fitness and mental wellness classes ranging from cycling and rowing, to boxing, yoga and guided meditations.
State of Health approached us in the early days of launching their business. They were keen to work alongside an agency to provide support in a number of areas including marketing, developing a website, content creation and social media management. The goal was to bring their brand to market through a carefully executed pre-launch marketing and social media campaign that effectively communicated the brand's identify, offerings and unique selling proposition.
For State of Health, we centered our services around the launching of a new website for them that could help with overcoming the hurdles of bringing a new brand to the market by showcasing the client's branding design language, tone of voice, and product offering. We connected this website to the client's gym membership software to allow for member signups and logins, as well as to their CRM to allow for a robust sales pipeline.
Around this website we developed a social media campaign that was launched in the lead up to State of Health's soft launch, using a countdown style approach to slowly introduce the brand's core philosophies pertaining to the Pasifika concept of Tafatolu.
Our marketing activity involved a campaign to bring awareness to the brand, and eventually with the release of their "Founders Membership", direct bottom-of-funnel marketing activity to drive enquiries for this.