Strategy & Growth
How To Measure Marketing ROI: A Guide For NZ Business Owners
META ADS MANAGEMENT · FACEBOOK & INSTAGRAM ADS
Meta Ads That Bring In Real Customers.
We plan, build and manage your Facebook and Instagram advertising, make the ads with our own creative team and track every lead and sale back to the ad that brought it in.
4.9★★★★★81 Google reviews
Certified Partner Of
FREE META ADS AUDIT
Find Out Where Your Meta Budget Is Going
We look inside your ad account, your pixel and Conversions API setup and your recent ads, then show you what we would change.
$250M
in ad spend managed across Meta andGoogle
$1B+
in sales attributed to our clients'marketing
$250M
[Meta proof point, e.g. Meta ads
launched or average result]
launched or average result]
4.9
average rating across 81 Google reviews
THE SHORT ANSWER
What Does A Meta Ads Agency Actually Do?
A Meta ads agency plans, builds and manages your advertising across Facebook, Instagram, Messenger and WhatsApp. That covers the campaign setup, budgets, audiences, the ads themselves and the tracking that tells Meta which people became customers, so the platform can find more of them.
Meta now leans on the ad itself, more than audience settings, to decide whosees it. That makes creative the biggest lever in your account, and it is whyour media buyers and our creative team work side by side on every client.
What's Included In Meta Ads Management
Account audit and strategy: your offer, audiences, budget and the result we optimise for.
Pixel and Conversions API setup so leads and purchases arecounted even when browsers block cookies.
Campaign build and management for new customers and retargeting, checked and adjusted every week.
New ad creative every month: video, statics and creator content made in-house and tested against each other.
Lead forms or landing pages built to filter out time-wasters, with leads sent straight to your inbox or CRM.
Plain-English reporting on leads, cost per lead, qualified leads, sales and return on ad spend.
The Meta Ads Problems We Fix Most Often
“The Leads AreRubbish”
We add qualifying questions, choose higher-intent forms and tell Meta which leads became jobs, so it stops chasing people who never answer the phone.
“Our Costs KeepClimbing”
Rising costs usually mean the same few ads have worn out. Fresh creative every month keeps your cost per lead from creeping up.
“We Can't Tell What'sWorking”
We fix the tracking first, then report on the leads and sales each campaign brought in, with no vanity numbers.
“We Just Boost Posts”
Boosting buys reach, while a proper campaign in Ads Manager buys leads and sales. We move your spend to campaigns built for the result you want.
META ADS CASE STUDIES
Real Results. Proven Growth.
NZ Louvres
[-XX%]
[metric]
[+XX%]
[metric]
[XX]
[metric]
[Two sentences on the client's starting point, what we ran onFacebook and Instagram, and the result it delivered.]
"Excellence in campaign strategy, content creation, and ongoingoptimisation and execution."
Todd Lay, General Manager, NZ Louvres
Todd Lay, General Manager, NZ Louvres
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view CASE STUDY
Roof Guru
Hawke's Bay roofer Roof Guru has grown revenue by more than 200% in 18 months. A new website, a CRM and a steady supply of creative filmed on real roofs doubled lead volume while the share of qualified leads rose.
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view CASE STUDY
Food Innovation Waikato
Launch partnered with NZ Food Waikato to rebuild brand messaging, create a conversion-focused site, and run Meta/Google funnels — generating 100+ leads, onboarding 50+ farms, and establishing scalable growth foundations.
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view CASE STUDY
Levels of You
Launch rebuilt Levels of You’s marketing engine with a new website, full-funnel campaigns, and creative testing — generating 350+ leads, reducing CPL by 60%, and driving successful expansion across Australia.
How We Manage Your Meta Ads, Step By Step
Step 01
Long-term brand building and scale strategy
We go through your campaigns, pixel, past ads and results, and show you where the budget is leaking before you sign anything.
Step 01
Long-term brand building and scale strategy
We go through your campaigns, pixel, past ads and results, and show you where the budget is leaking before you sign anything.
Step 01
Long-term brand building and scale strategy
We go through your campaigns, pixel, past ads and results, and show you where the budget is leaking before you sign anything.
Step 01
Long-term brand building and scale strategy
We go through your campaigns, pixel, past ads and results, and show you where the budget is leaking before you sign anything.
Meta Campaigns Built Around Your Goal
Lead Generation
For service businesses, trades, clinics and professional firms. Instant forms or landing pages, qualifying questions and lead qualityfed back to Meta from your CRM.
We report on: cost per lead, cost per qualifiedlead, jobs won
Ecommerce Sales
For Shopify and online stores. Advantage+ shopping campaigns, catalogue ads that show people the products they viewed, and offers timed to your sales calendar.
We report on: return on ad spend, cost per purchase, new customers
Bookings and Launches
For new locations, events, show homes and product launches. Awareness that builds a warm audience first, then retargeting that turns them into bookings.
We report on: cost per booking, attendance, reach in your area
Meta Ads For Your Industry
Trades And Builders
NZ Louvres, Roof Guru, Compac Homes
Health And Clinics
Laser Eye Centre, Anglesea Clinic
Ecommerce
Swolefoods, Dr Libby / Bio Blends, Health 2000
Professional And Financial
Become Wealth, Lightwire
Property And Home Building
Hallmark Homes, Pragma Homes
Tourism And Leisure
[Client examples - Waitomo Experience, Ninja Valley?]
Why Choose Launch For Meta Ads
01
Creative Made In-House
Our own videographers, designers and editors make your ads, so new creative follows the data within weeks instead of waiting on another supplier.
02
Judged On Leads And Sales
Our founders have built and sold their own companies, so we measure your Meta ads on the customers they bring in, the way you do.
03
Your Account Stays Yours
We work inside your own Meta Business account, so the ad account,pixel and audiences stay with your business.
Led by Jamie Creswell, Head of Digital
Jamie has managed over $10M in ad spend and specialises in scalinglead generation on Meta and Google.
Meet Your Meta Ads Team
The people who plan, film and manage your Facebook and Instagram ads work together under one roof, so you always know who is running your account.
Jamie Creswell
Head of Digital
Has managed over $10M in adspend and specialises in scaling lead generation across Meta andGoogle.
[Name]
[Meta Ads Specialist]
[One line on their Meta experience,e.g. the industries or results they are known for.]
Karl Drury
Creative Director
Brings 15+ years of global filmmaking and content experience to the team that makes your ads.
Ben Langton-Burnell
CEO, New Zealand
A Chartered Accountant and Olympic-level athlete who founded Launch as a photographer and videographer.
Customer Testimonials
Rated 4.9 from 81 Google reviews
★★★★★
Excellence in campaign strategy, content creation, and ongoing optimisation and execution. Exceptional communication skills and a really easy going personable bunch to boot.
Todd Lay
General Manager, NZ Louvres
★★★★★
Awesome team to work with. Their passion clearly comes across in their work. I have worked with the team on 2 of my businesses and have been super satisfied with the outcomes.
Taran Machra
CEO, Swolefoods
★★★★★
[A GOOGLE REVIEW THAT MENTIONSFACEBOOK OR INSTAGRAM ADS AND ARESULT]
[Reviewer name]
[Role, business]
PRICING
What Does Meta Ads Management Cost?
You pay for two things. Your ad spend goes straight to Meta on yourown card, and our monthly fee covers strategy, campaignmanagement, new creative and reporting. Meta ads managementstarts from [YOUR PRICE] a month plus ad spend.
Most clients start Meta with between [MIN] and [MAX] a month in ad spend.We will recommend a starting budget in your free audit, based on what acustomer is worth to you.
FAQS
Meta Ads Questions We Get Asked
These come from the questions business owners ask us on discovery calls. Anything else, call us on 027 274 6064.
How much should I spend on Meta ads in New Zealand?
It depends on what a customer is worth to you. Meta needs roughly 50 results a week for a campaign to settle, so we work back from your expected cost per lead or cost per sale to a starting budget, then scale in steps once the numbers hold. We set this out in your free audit before you commit to any spend.
Is $10 a day enough for Facebook ads?
It can test a local offer, but it rarely gives Meta enough to learn from. Ten dollars a day is about $300 a month, so if a lead costs you $30 that is around ten leads a month, far short of the 50 results a week Meta uses to optimise. Most businesses get better value from a bigger budget on fewer,stronger ads.
How much does a Meta ads agency cost?
Our Meta ads management starts from [YOUR PRICE] a month, with ad spend paid directly to Meta.That fee includes new creative every month, which many agencies charge for separately. Our guide to agency costs in New Zealand compares what different agencies charge.
Is boosting a post the same as running Meta ads?
Not quite. A boost is a simplified ad that mostly buys reach and engagement. A campaign built in Ads Manager can optimise for leads or purchases, test several ads against each other and retarget people who visited your site, which is where the sales come from.
Why are my Facebook leads poor quality?
Instant forms are quick to fill in, so they attract casual sign-ups, and Meta keeps finding more people like them. We add qualifying questions, use higher-intent forms or landing pages and send your best leads back to Meta through the Conversions API, so it learns who actually buys.
How long until Meta ads start working?
Ads can bring in leads in the first week, but the first month is mostly testing while Meta learns which people respond. We agree targets for the first 90 days at onboarding and report against them from launch.
Do I need to be on camera for my Meta ads?
No, our in-house crew films your work, your team and your customers, and we can use creators to front ads when the owner would rather stay behind the scenes. Owner-led video often performs well on Facebook and Instagram, so we will suggest it where it fits.
How long is the agreement?
We work on a 12-month term with a 60-day termination window. That gives your campaigns time to test, learn and scale, and gives you a clear way out if your circumstances change.
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Find Out What Your Meta Ads Could Do.
Book a free Meta ads audit and we will show you what is working in your account, where the budget is leaking and what we would change in the first 90 days.
4.9 from 81 Google reviews