20-30% Growth Doesn’t Happen by Chance

Established service businesses don’t scale through referrals and reactive marketing, they scale through structured, predictable growth systems.

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750m+

Generated in client sales

30+

Passionate Specialists

250+

Clients

2

Countries

1

Team

Trusted by 200+ kiwi brands

The Growth Architecture Behind 20–30% Scale

20–30% growth doesn’t come from isolated campaigns or disconnected suppliers. Launch is a growth partner combining commercial advisory with full-service digital expertise, aligning content, web, execution and strategy into one engineered system built for predictable scale.

Commercial Alignment

20–30% growth starts with clarity. Revenue targets, margin thresholds, marketing investment levels and hiring plans must align. We work alongside leadership to ensure growth ambitions are commercially viable and supported by disciplined capital allocation, not reactive marketing spend.

Demand Engine

Growth requires a controllable acquisition system. We design structured, always-on demand engines that reduce reliance on referrals and smooth revenue volatility. This ensures pipeline stability, improved forecasting confidence and scalable lead generation aligned directly to revenue targets.

Content & Conversion System

Content is the growth lever. Without high-quality, high-volume content and a conversion-optimised website, acquisition stalls. Our integrated creative and web teams ensure messaging, authority and conversion architecture work together to turn attention into predictable revenue.

This Is Built for You If…

You’re an established service business ready to engineer, not guess, your growth.

You’re targeting 20–30% revenue growth in 2026.

Referrals no longer provide predictable pipeline stability.

Marketing exists, but lacks structured commercial alignment.

You want controllable demand before hiring or expanding.

Our why

Why Established Businesses Partner With Launch

Launch is not another marketing agency focused on isolated execution. We operate as a commercial growth partner, combining advisory, digital, creative and web capability under one roof. Recognised as one of the most trusted agencies in NZ and Australia, we’ve supported succession planning, brand exits and M&A outcomes for mid-market businesses.

Across $200M+ in managed advertising investment and nearly $1B in attributed revenue, we’ve scaled more than 35 seven and eight-figure brands. In 2025 alone, our established service clients achieved an average of 20–40% year-on-year growth through structured, engineered acquisition systems built for predictable scale.

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case studies

Real Results. Proven Growth.

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Creative
Digital
GEA

Launch became GEA’s end-to-end creative partner, producing 25+ shoots across NZ and delivering global campaign assets — including the T8500 Rotary launch video — elevating brand consistency, production velocity, and international impact.

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Ecommerce
Creative
Digital
Swolefoods

Launch partnered with Swolefoods as their end-to-end marketing team — driving 100% YOY growth, building a national brand from scratch, and sustaining 9–15x ROAS across Meta and Google campaigns.

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Ecommerce
Creative
Digital
Dr Libby/Bio Blends

Launch partnered with Dr Libby’s Bio Blends on a go-to-market iron supplement campaign, blending education, authority, and performance marketing — achieving 100% YOY growth, strong sales uplift, and scalable acquisition.

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Creative
Digital
Consulting
Lightwire

Launch partnered with Lightwire to build a full-funnel Meta and Google strategy, deliver 10+ content shoots, and provide commercial consulting — doubling leads, reducing CPL 60%, and scaling ad spend profitably by 300%.

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Creative
Digital
Consulting
Laser Eye Centre

Launch partnered with Laser Eye Clinic as an end-to-end growth partner — reducing CAC by 800%, increasing leads 500%, and delivering a successful Tauranga expansion through paid media, content, influencers, and commercial strategy.

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Creative
Digital
NZ Louvres

Launch partnered with NZ Louvres to rebuild their marketing foundation with premium content, full-funnel Meta and Google campaigns — driving a 43% YOY lead increase and positioning them as the market leader in luxury outdoor living.

Meet our leadership team

Kiran King

CEO (Australia)
Kiran brings over a decade of expertise in business growth, digital marketing, and commercial strategy. He has built multiple companies to exit values of up to $50M+, sold $6M in annual recurring revenue within 18 months, and trained 50+ salespeople. Skilled in sales psychology, he creates scalable, high-impact systems.

Ben Langton-Burnell

CEO (NZ)
An Olympic-level athlete and entrepreneur, Ben founded Launch Agency as a photographer/videographer and grew it to a 30+ person team. With a background as a Chartered Accountant, he blends discipline, resilience, and strategic vision to deliver bespoke, high-impact marketing strategies and scale SMEs to $5M+ in revenue.

Karl Drury

Creative Director
Karl brings 15+ years of global creative experience to leading storytelling and brand expression at Launch Agency. With a filmmaking and content creation background, he blends strategic thinking with visual expertise to craft campaigns that deliver impact, mentor creative teams, and push the boundaries of digital storytelling.

Tyler Staunton

Senior Media Buyer.
With over a decade in digital marketing, Tyler specialises in paid media strategy and lead generation. He’s delivered 8,000%+ ROAS for trades and services, managed eCommerce campaigns for brands like Disney and Marvel, and blends analytical insight with creative direction to drive high-impact, results-focused marketing strategies.

Jamie Creswell

Head of Digital
As Head of Digital, Jamie has managed over $10M NZD in advertising spend and is a specialist in scaling lead generation businesses. With expertise across Google, Meta, and multi-channel strategies, Jamie delivers data-driven campaigns that generate consistent, high-quality leads and maximise ROI for clients across diverse industries.

How We Engineer 20–30% Growth

A structured, end-to-end growth system aligning commercial strategy, demand creation, content production, conversion architecture and sales integration, built to create predictable scale, not marketing activity.

Commercial Clarity

Every growth target must start with alignment. We work alongside leadership to define revenue ambition, margin thresholds, investment levels and hiring capacity. Growth is modelled before it is marketed. This ensures acquisition strategy supports enterprise value, not just short-term activity.

Demand System Design

We design a structured acquisition engine built to generate consistent, controllable demand. This replaces referral dependency with engineered pipeline stability. Every initiative is aligned to revenue targets, delivery capacity and commercial goals, creating predictability before expansion decisions are made.

Content Engine

Content is one of the most powerful growth levers in modern service businesses. With 15+ internal, full-time content creators, videographers and photographers, we produce high-quality, high-volume assets designed for structured growth. Every Launch partnership includes content, because without consistent, commercially aligned creative, demand cannot compound or scale predictably.

Conversion & CRM Architecture

Traffic alone does not scale a business. Our web and CRM specialists optimise conversion pathways, lead handling and automation to maximise every enquiry. We ensure systems are built correctly and train internal sales teams to maintain alignment between marketing, sales performance and revenue outcomes.

Performance & Scale Discipline

Growth is measured, refined and scaled with commercial oversight. We monitor acquisition efficiency, pipeline health and revenue performance, ensuring strategy evolves with the business. The focus is disciplined iteration, margin protection and sustainable expansion.

Customer Testimonials

See What Our Commercial Clients Have to Say

Shopify Design & Development Services For E-commerce Online Businesses By The Launch Agency New Zealand.
Excellence in campaign strategy, content creation, and ongoing optimisation and execution. Exceptional communication skills and a really easy going personable bunch to boot.
Todd Lay
General Manager, NZ Louvres
These guys are absolute weapons when it comes to creating content, photo shoots and website builds. They go above and beyond to make sure they get it perfect and strive to exceed expectations! Would have no problem recommending to others
Daniel Ebbett
CEO, Block Blue Light
Awesome team to work with. Their passion clearly comes across in their work. I have worked with the team on 2 of my businesses and have been super satisfied with the outcomes and look forward to working on some cool content creation soon.
Taran Machra
CEO, Swolefoods

FAQs

How much should we be investing in marketing to achieve 20–30% growth?

For established service businesses in New Zealand, steady growth typically requires 5–8% of annual revenue invested into structured marketing. Businesses targeting 20–30% growth often allocate 7–10%, depending on margin and capacity. We model this commercially first, ensuring investment aligns with revenue targets and sustainable scale.

How long does it take to stabilise and scale our pipeline?

Most established businesses begin seeing early stability improvements within 90 days. Sustainable scale, however, requires structured content production, system refinement and sales alignment. Growth is engineered progressively, not triggered by one-off campaigns.

Should we hire internally instead of partnering externally?

Long-term, building internal capability is often the right move. Most experienced marketers cost between $80,000–$120,000 per year in New Zealand, and you will still require external support for content production, design, web and specialised execution. We typically help businesses build the growth system first, then hire internally into a structured environment designed for success.

How do you ensure marketing is aligned to revenue targets?

Every engagement begins with commercial clarity. We help brands build a Business Health Scorecard , consolidating revenue targets, margin, acquisition cost, conversion rates, pipeline metrics and sales performance into one structured dashboard. This ensures marketing, sales and leadership operate from the same data, with clear accountability tied directly to growth outcomes.

What makes Launch different from a traditional agency?

Most traditional agencies focus on running campaigns, and some do that very well. We go beyond marketing execution and assess the business from a macro, commercial level. Following our merger with a commercial consultancy, we now support brand strategy, succession planning, M&A and exit positioning,  integrating growth, enterprise value and long-term strategy under one roof.

Ready to Build a Structured Growth System?

This call is designed for established service businesses serious about engineered growth. You’ll speak directly with a senior strategist to evaluate your commercial targets, acquisition stability and readiness for 20–30% scale. If there’s alignment, we outline the next step forward.